UK online advertising spend increases in 2008

Despite a decline in overall advertising spend last year, the amount spent on internet ads rose during 2008, recent figures have revealed.

Companies in the UK spent £3.6 billion on advertising on the internet, the equivalent to 19.3 per cent of the overall ad spend, according to the Advertising Association.

It was the third largest advertising medium used by businesses in 2008, behind television and the press, which accounted for 24 per cent and 36.6 per cent of total ad spend respectively.

However, the only other medium to record growth last year was cinema advertising, although this was only by one per cent.

The £3.6 billion spent on online advertising during 2008 represented a rise of nearly one-fifth (19.1 per cent) compared to the figures recorded in 2007.

This comes after social networking site Facebook revealed that spending on online advertisements on the site tripled over the last 12 months.

Build and host your dynamic websites and applications with Hostway ADNFCR-1984-ID-19242347-ADNFCR

Categories: | Online Marketing / Search |

Bookmark this story:

Del.icio.us

Digg

Facebook

StumbleUpon

Technorati

RSS Feed:

Managed Hosting News from Hostway

[ Home Users | Domain Names | Email Hosting | WebHosting | Ecommerce | Virtual Private Servers ] [ Small/Medium Business ] [ Enterprise ]

A global Web hosting leader, Hostway has strategic locations in the United States and Europe, including the Netherlands, Belgium, France, Romania and Germany, as well as Korea, India, and Australia.

* All prices exclude VAT where applicable. All plans, packages and offers are subject to terms and conditions of sale available on the site.
** Applicable only to annual plan subscriptions and applies to web hosting plans only for new customers.

UK online advertising spend increases in 2008

Related Stories: