Order online or call SALES on 0808 180 1880
For SUPPORT call 0845 230 1880

 Tuesday, 30th June 2009, 11:20:48

Expert lists online marketing don'ts

An online marketing expert has created a list of golden rules for selling products and services on the internet. Guy Kawasaki, managing director of Garage Technology Ventures, highlighted the importance of email for an ecommerce firm in an article for bMighty.com.

He said that firms should make it simple for customers to sign up to feeds and email lists and asserted that companies need to allow consumers to create accounts with email addresses for user names.

While email is a vital tool for a company, Mr Kawasaki said it is essential to offer alternative methods of communication.

It might be enough for simple enquiries, but the expert said that many prospective customers will want to contact a firm using snail mail or a phone call.

Consequently, failing to provide contact details other than an email address might have an adverse effect on customer numbers.

This comes after Ricardo Prada, user experience researcher at Google, said on the company's AdSense blog that search engine marketers should ensure websites are practical.

Build and host your dynamic websites and applications with HostwayADNFCR-1984-ID-19242356-ADNFCR


Categories:  |  Online Marketing / Search  |  

Bookmark this story:
 Del.icio.us
 Digg
 reddit
 Facebook
 StumbleUpon
 Technorati
Add to Google

RSS Feed:
  Managed Hosting News from Hostway

Related Stories:

 12-03-2010 Catering for the disabled could be beneficial for websites
 09-03-2010 Email marketing could be best for small businesses
 08-03-2010 Online marketing potential boosted by Facebook
 02-03-2010 Businesses told to align social media activity
 19-02-2010 Online marketing has many benefits for businesses
 12-02-2010 Mobile and online marketing 'a good combination'

more Online Marketing / Search stories...



 
Terms of Use  |   Privacy Policy  |   Registration Agreement  |  © 2006-2008 Hostway Corporation
[  Home Users  |   Domain Names  |   Email Hosting  |   WebHosting  |   Ecommerce  |   Virtual Private Servers  ]   [  Small/Medium Business  ]   [  Enterprise  ]

A global Web hosting leader, Hostway has strategic locations in the United States and Europe, including the Netherlands, Belgium, France, Romania and Germany, as well as Korea, India, and Australia.

* All prices exclude VAT where applicable. All plans, packages and offers are subject to terms and conditions of sale available on the site.
** Applicable only to annual plan subscriptions and applies to web hosting plans only for new customers.