Friday, 3rd July 2009, 11:30:00

Content 'is vital to good SEO'

In an article for USA Today, Steve Strauss claimed that SEO can be an effective way to level the playing field for small businesses trying to compete with larger corporations.

While social media such as Twitter can also improve the visibility of a company, creating original content that it regularly uploaded is one of the simplest ways to boost SEO.

He revealed that in a recent discussion with marketing guru John Jantsch, the creator of Duct Tape Marketing, the expert told him that one of the best things a firm could do to expand their business would be to "commit to creating content regularly and putting it online".

This, he said, would help improve a company's online visibility and could boost traffic to a site.

Jill Kocher, manager of natural search consulting at search marketing firm Netconcepts, recently said in an article for MultiChannelMerchant.com that content needs to have human value because people are the end targets of online marketing.

Build and host your dynamic websites and applications with Hostway

Related Stories:

 02-09-2010 ASA's extended remit 'shouldn't have an impact' on online marketing techniques
 31-08-2010 Social networking increase in older people could help SMBs' online marketing
 27-08-2010 SMBs advised to take advantage of 'exploding' online video advertising market
 26-08-2010 Social networking sites play 'vital role' in online advertising
 24-08-2010 Think Visability conference could give SMBs the chance to improve their websites
 17-08-2010 SMBs must use Twitter correctly to improve SEO, according to consultant

more Online Marketing / Search stories...

---