Thursday, 2nd July 2009, 09:49:57

'Be prepared for SEO success', warns expert

According to Ken Godskind, chief strategy officer at AlertSite, companies that do not take measures to ready themselves could find they are overwhelmed when great numbers of visitors head to their websites.

In an article for DMNews.com, the expert said that many factors can lead to a spike in traffic, such as black-out sales, free shipping days and SEO.

"If unprepared, dramatic traffic increases can lead to delays, hang-ups, outages, and even outright system failures that can negatively impact campaign success," Mr Godskind commented.

He said that web performance should always be monitored using tools that can record and measure all the relevant information, such as domain addresses, text, images and HTML.

This comes after Stewart Baines warned in article for Silicon.com that SEO should be balanced between what is good for Google and what is good for the reader.

Build and host your dynamic websites and applications with Hostway

Related Stories:

 02-09-2010 ASA's extended remit 'shouldn't have an impact' on online marketing techniques
 31-08-2010 Social networking increase in older people could help SMBs' online marketing
 27-08-2010 SMBs advised to take advantage of 'exploding' online video advertising market
 26-08-2010 Social networking sites play 'vital role' in online advertising
 24-08-2010 Think Visability conference could give SMBs the chance to improve their websites
 17-08-2010 SMBs must use Twitter correctly to improve SEO, according to consultant

more Online Marketing / Search stories...

---