Thursday, 2nd September 2010, 17:05:30
ASA's extended remit 'shouldn't have an impact' on online marketing techniques
The Advertising Standards Authority's (ASA) extended remit, that now sees it cover online advertising, will not have an impact on online marketing techniques, according to a communications expert...

categories:  |  Online Marketing / Search  |  

 Tuesday, 31st August 2010, 16:16:39
Social networking increase in older people could help SMBs' online marketing
Nearly half of internet users between the ages of 50 and 64 now use social networking websites, providing further encouragement for small and medium businesses (SMBs) to use Facebook and Twitter to market their company...

categories:  |  Online Marketing / Search  |  

 Friday, 27th August 2010, 17:04:15
SMBs advised to take advantage of 'exploding' online video advertising market
Small and medium businesses (SMBs) are being advised to take advantage of online video advertising as the market is "exploding", according to the managing director of a web television company...

categories:  |  Online Marketing / Search  |  

 Thursday, 26th August 2010, 18:12:17
Social networking sites play 'vital role' in online advertising
Businesses are being advised to make full use of social media networking after a marketing expert said that websites, such as Facebook and Twitter, play a "vital role" in online advertising. Of the 137 brand marketers and agency professionals asked in a survey by Pivot, a marketing company, 87 per cent said they plan to increase their social media spending over the coming year. And this method is successful, according to Gordon Borrell, chief executive officer of Borrell Associates, because social media "puts a magnifying glass on the most powerful sales driver of all: word-of-mouth". He said: "The biggest opportunity of all, I believe, is the disintermediation of the small gaggle of people, who could make or break a business by talking to others." However, companies will still need an easy-to-remember domain name and a dynamic website to attract new customers as online spending increases. Figures released this month show that China's ecommerce sales increased by 60 per cent in the first half of 2010 compared to the same time last year...

categories:  |  Online Marketing / Search  |  

 Tuesday, 24th August 2010, 16:59:31
Think Visability conference could give SMBs the chance to improve their websites
Small and medium businesses (SMBs) that already have a hosted website may want to attend a series of conferences next month to see how they can improve it further and generate more visits from customers...

categories:  |  Online Marketing / Search  |  

 Tuesday, 17th August 2010, 13:06:40
SMBs must use Twitter correctly to improve SEO, according to consultant
Small and medium businesses (SMBs) are being warned that using Twitter and other social networking sites to improve search engine optimisation (SEO) will only be successful if they do so correctly...

categories:  |  Online Marketing / Search  |  

 Thursday, 12th August 2010, 16:34:32
Online marketing advice for businesses
Involvements in social media and website search engine optimisation (SEO) have been highlighted as some of the ways in which online reputations can be nurtured...

categories:  |  Online Marketing / Search  |  

 Wednesday, 11th August 2010, 16:47:49
Website marketing codes to come into effect in 2011
New rules regulating marketing on company websites are unlikely to come into effect until next year, it has been reported...

categories:  |  Online Marketing / Search  |