Consistent website helps create top brands, businesses advised

According to the Irish Times and Ernst & Young Business Studies Series, getting consumers to recognise and become loyal to a company or organisation is now a complicated process for firms.

However, businesses can improve their chances by ensuring that their web domain name is not only original, but that their website is consistently presented in line with the desired brand image.

They were also advised to avoid seemingly obvious marketing pitfalls, such as failing to check that a brand name doesn't suffer in translation when being launched overseas.

"Your business's brochures, website and advertising campaigns must reinforce the original brand messages," expert Stephen Vard of the Vard partnership told the newspaper.

He added that smoothie maker Innocent is the ideal example of effective branding, with its web design and marketing efforts consistent with its general ethos.

This advice comes soon after Biz Web Design was launched in the north-east of England with the aim of helping smaller companies boost their online presence.

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Consistent website helps create top brands, businesses advised

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